NEFMA Spring Conference

HMC will lead an interactive session that will highlight the importance of the creative brief and its role as the foundation for media strategy and creative campaigns that build and strengthen brands — and, accelerate performance.
We'll start with the most meaningful way to define the target audience. Spoiler alert — it has very little to do demographics and geography. Because while the basics matter, the mindset of the audience is far more important than age, gender, and address when it comes to maximizing the value and impact of our media.
We’ll workshop different strategies for connecting with our audience — such as where in the marketing funnel the most effective brand-building and performance-driving messaging should be focused.