Tom is a well-versed communications pro with experience working on some of the largest and most respected brands in the world, including Audi, NASDAQ, Sony, Microsoft, Procter & Gamble and the Quaker Oats Company. He marries his large-brand experience with plenty of time helping smaller companies and brands find their voice in an increasingly complex and cluttered world.
Tom has spent his career determining the most appropriate opportunities for brands to connect with their best customers or prospects, relying on a sharp sense of what motivates (or discourages) someone from forging a deeper relationship with a brand. He is a creative thinker with an extensive history of finding unique, innovative and effective solutions to marketing challenges based on relevant, supportable and distinctive insights.
When asked what differentiates his approach to comms planning, Tom said: “We don’t pick up a pencil to write a plan until we have clear alignment on a campaign’s core objective. It still amazes me that there are media planners crafting recommendations without knowing exactly what determines success.”
